You know the song, right? Tommy Tutone's "Jenny (867-5309)"? If not, the video might ring some bells:
Anyway, Lincoln based Gem Plumbing is betting you remember the song, and they've been using the infamous number both in the 401 (Rhode Island) and 617 (metro-Boston) area codes for a few years. So why are they getting static from a company who has the same number with a toll free (800) exchange? Read about it here. Personally, I'm rooting for the local guys on this one.